Profile
As a creative problem solver and entrepreneurial-minded thinker, Cynthia Fedor is able to spot emerging trends in the digital marketing space and deliver powerful solutions backed by measurable results. She inspires her colleagues to think beyond imagined limitations and skillfully blends mobile, social, and digital technologies with traditional media in order to encourage campaign response. She provides value to companies and refreshing ideas to clients. She is able to develop trust among senior-level constituents and quickly earn the respect of team members. Cynthia is a sharp and agile marketer with smart ideas.
She is a chairperson of the Sweetwater Glen HOA Communication Committee, founder of Creative Fidelity, a co-founder of Couple’s Golf Therapy, and a card-carrying member of the Direct Marketing Association.
Specialties
What is Cynthia good at? Everything… just kidding. [Not really] Her specialties include: finding solutions to complex problems, communicating a company’s brand value to B2B and B2C audiences, developing unique creative concepts and integrated marketing campaigns, increasing productivity by efficiently managing project workflow activities, bootstrapping research, copywriting, implementing social media strategy, and more. In other words, she’s excellent at getting things done.
She’s responsible for creating data-driven, integrated direct marketing campaigns that yield above-average response rates (try 51%). Recently, Cynthia led QuantumDigital (her current employer) toward earning placement as a 2010 and 2011 DMA ECHO Awards Finalist and a winner of Xerox’s Best-of-the-Best in Direct Marketing and Printer’s Choice categories.
Examples
Creative Print Design
Summary
- Copy, design, and print fulfillment for an invitation-only event
- Pieces included a postcard, drink voucher, and voting ticket
- Watch a quick video to learn more about this event
Skills Utilized
- Layout and design
- Concept development
- Project management
Copy & Content Creation
As a strategic marketer focused on perfecting balance between design and copy, Cynthia is able to develop content that successfully communicates a brand’s story while motivating response.
Her experience stretches across a wide array of projects: website development, eNewsletter creation, print ads, banner ads, whitepapers, blogs, social media content, event collateral, and more.
Live Examples of Work
Blogs & Social Media
Whitepapers
For a complete list, visit QuantumDigital’s whitepaper download center.
“Love” Prospecting Campaign
Summary
Targeting high-level decision makers in the real estate industry, the “Love” campaign sought to reintroduce QuantumDigital as a dedicated partner and direct marketing service provider, serving the real estate industry for over 22 years. The multi-touch prospecting campaign utilized a coordinated strategy including direct mail, triggered emails and personalized landing pages in order to secure one-on-one strategic marketing sessions with key prospects.
The campaign generated an enormous buzz in the real estate community and was recognized by the DMA in 2010 as a 5th place ECHO Award Finalist. Read more about the campaign on QuantumDigital’s website.
Results
- 22.5% Response Rate
- Reignited Relationships
Skills Exhibited
- Concept Development
- Copywriting & Editing
- Integrated Marketing Strategy
2011 MI&DS Event Promotion
Summary
QuantumDigital’s Marketing Innovation & Discovery Summit is an invitation-only, intimate gathering of executive leaders from top agencies and world-recognized retail brands. The purpose of the event is to educate, inform, and share ideas that will help agencies grow business amidst a rapidly evolving direct marketing landscape.
To promote awareness of the QuantumDigital brand and motivate event attendance, a highly personalized, integrated marketing campaign was developed. Read more on TDMV.
In addition to being well received by recipients and recognized by industry peers, this campaign has been short listed in consideration of a 2011 DMA ECHO Award.
Results
- 51% Response Rate
- 32.9% Conversion Rate
- 69% Attendance Rate
Skills Exhibited
- Concept Development
- Copywriting & Editing
- Technology Integration Strategy
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Creative Print Design
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Copy & Content Creation
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“Love” Prospecting Campaign
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2011 MI&DS Event Promotion
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